Great question — and one I’m going to take a slightly roundabout way to answer. Stick with me.
When we were developing the Build a Ballot campaign ahead of the federal election, we knew that Gen Z and Millennials would make up 50% of the voting population. So, we had to meet them where they were: online.
Reaching Millennials felt relatively straightforward. We knew exactly who could help us extend our reach — the likes of Hannah Ferguson and Gelato Messina. But when it came to Gen Z, one big question lingered…
TikTok formats, viral memes, new Instagram features, audio sounds, or emerging aesthetics: here’s what’s happening online this week
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