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A weekly newsletter that explores how we can apply marketing, brand and communications theory to creating real world impact. It’s for anyone that’s interested in building a world that’s a little fairer, kinder, greener and fractionally less hot.

By Lizzie Hedding

Recent posts

What just happened in Farrer?

May 11, 2026

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5 min read

What just happened in Farrer?

What I think we've been missing in the conversation about One Nation

Lizzie Hedding
Lizzie Hedding
Takes and recs

Apr 27, 2026

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4 min read

Takes and recs

More Collingwood, less Melbourne. A matrix for finding the best messenger. And some hope amidst the AI slop.

Lizzie Hedding
Lizzie Hedding
I tried out a new brand exercise last week

Apr 20, 2026

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5 min read

I tried out a new brand exercise last week

Here's why it could be the key to building campaigns that actually move people.

Lizzie Hedding
Lizzie Hedding
A short rant about wheels

Apr 13, 2026

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10 min read

A short rant about wheels

Advertising, circus school and why we're so bad at looking beyond our bubbles for help

Lizzie Hedding
Lizzie Hedding
Maybe climate action shouldn't be easy

Mar 17, 2026

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8 min read

Maybe climate action shouldn't be easy

Thoughts and reflections from Climate Action Week

Lizzie Hedding
Lizzie Hedding
Wait, how many Gen Z men think what?

Mar 9, 2026

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7 min read

Wait, how many Gen Z men think what?

Welcome to QM1, we're talking about data

Lizzie Hedding
Lizzie Hedding
The case for being unrealistic

Mar 2, 2026

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10 min read

The case for being unrealistic

When pragmatism fails us, and what I think we can do to avoid death by compromise

Lizzie Hedding
Lizzie Hedding
The political theory that changed the way I view voting

Feb 16, 2026

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9 min read

The political theory that changed the way I view voting

What we get wrong about how people make decisions at the ballot box.

Lizzie Hedding
Bridget Taylor
Lizzie Hedding, +1
What it takes to cut through the noise

Feb 9, 2026

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11 min read

What it takes to cut through the noise

The strategy that I think every business and organisation should be thinking about

Lizzie Hedding
Lizzie Hedding

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