Does consistent posting actually matter?

If you’ve been keeping a close eye on your inbox (…you probably haven’t), you might have noticed we skipped the last two weeks of this newsletter.

To be totally honest, I’ve been busy with work and life. And amidst that juggle, this newsletter was the ball that got dropped.

When I sat down to write today (feeling slightly guilty about those two missed weeks), I thought why not use this time to unpack some of that guilt and talk about: posting consistency.

What is it? How much does it actually matter? And should I sacrifice my Sunday evening to create content when I’ve run out of time during the work week?

PS. Want to learn how to build and execute a social media strategy to capture attention, gain supporters and create change? We’ve just launched our Social Shift 10 week intensive and are exploring running a September 2025 intake. Interested? You can find our more here or book in a time to chat!