Instagram and Google have jumped into bed together - here’s what it means for your brand

Usually, we save social platform updates for the back half of Full Sync (yes, this is your cue to subscribe), but this one’s big enough to take over the whole newsletter.

Instagram content is now being indexed by Google.

Translation? Public posts from business and creator accounts on Instagram will start showing up in Google search results. Your Reels, your carousels, your carefully crafted captions — all of it could now be searchable outside the app.