Tilt[ed.15, 2026]

Happy Tuesday! Hope you had a great long weekend. I managed to read the latest Quarterly Essay (a mesmerising exploration of AI and what it means to be human - would strongly recommend!), finish one book, start another, turn a pair of pants that didn’t quite fit me into a skirt and watch two gripping AFL games.

The news, world and online discourse is pretty depressing at the moment, but I’ve been trying to separate out this ~vibe~ from my actual life. I noticed recently that when someone asks ‘how are you?’ I would quickly reach for some line about how bleak the world feels right now.

‘As good as one can be I guess’

It feels like a borderline controversial take but, when I actually stop and think about it, I’m having a great time right now. And I hope you are too in some small, magical way. Or at least I hope the good moments hold your attention for a little longer than the bad ones. I’ve been reminding myself that while we can’t control that much of the world, we still (mostly) control our own energy and attention.

Alright, enough feelings from me, let’s get into it.

The anatomy of a viral moment

In case you missed it (and for your sake, I kind of hope you did), Australian tech (mostly) bros lost their minds over the proposed CGT changes and helped to kick off a viral meme that quickly spread across the internet. The posts featured AI generated images of Anthony Albanese standing or working alongside business owners as they welcome him as a ‘47 per cent silent partner’.

However you feel about the proposed tax changes, I thought it would be interesting to unpack what drove the posts’ virality, and what we can learn from it.

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