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- To meme or not to meme?
To meme or not to meme?
Plus, why you should start thinking about TikTok as a search engine.
Lizzie Hedding
May 26, 2025
One key feature of the recent election was the full throated embrace of memes from across the political spectrum. Candidates and parties turned to brain rot memes and diss tracks in an attempt to connect with voters typically removed from mainstream political discussion.
Across politics, advocacy and business, memes have become almost a default part of many social media strategies. But before you start putting text over viral Met Gala images, I think it’s worth pausing to consider: to meme or not to meme?