What role should ‘sustainability’ play for brands in 2026?

Tilt[ed.2, 2026]

Hello!

Firstly, there’s so many new people here—welcome! I can’t quite believe I’ve convinced you all that I have something interesting to say. Let the following article be the first test! As always, feedback, fan mail or constructive criticism (preferably delivered in a compliment sandwich) is much appreciated: many brains make good thoughts.

I’ve also decided to make recommendations a weekly thing (for now) - scroll down to the bottom to find them.

Alright, let’s get into it…