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- Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.
Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.
Plus, do you need to delete CapCut?
Last week, consumer advocacy group Choice dropped a broad-spectrum bombshell on sun-safe Aussies by publishing findings from independent testing, alleging that several popular Australian sunscreen brands didn’t meet their advertised SPF rating.
Given that Australia has one of the highest rates of skin cancer in the world, the claims were alarming - and public concern was high. While the TGA has launched a (very important) investigation into Choice’s claims, the digital backlash has offered an eye-opening study in crisis communications in the social media age.

Image: Unsplash |
Arturo Rivera