Tegan Lerm | Tilt[ed]

Oliver Buchannon

Tegan Lerm

Is this what the climate movement’s been missing?

Oct 13, 2025

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5 min read

Is this what the climate movement’s been missing?

Enter: social licence

What makes an influencer?

Sep 8, 2025

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5 min read

What makes an influencer?

Why everyday voices — not follower counts — shape culture and conversation...

Is niche storytelling the key to lasting advocacy?

Aug 25, 2025

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4 min read

Is niche storytelling the key to lasting advocacy?

Maybe, but it's not that simple...

Jul 21, 2025

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5 min read

Instagram and Google have jumped into bed together - here’s what it means for your brand

Plus, Polaroid reminds us that AI is no substitute for real-life experiences

Do you really need another activism tee?

Jul 7, 2025

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7 min read

Do you really need another activism tee?

Plus, how the boys behind an NZ clothing label won the internet's collective heart on TikTok

Jun 23, 2025

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5 min read

Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.

Plus, do you need to delete CapCut?

Do I need to be on TikTok to target Gen Z?

Jun 16, 2025

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5 min read

Do I need to be on TikTok to target Gen Z?

Plus, how to convince your followers to do your job for you (kidding... kind of)

Am I just writing, or am I telling a story?

Jun 2, 2025

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4 min read

Am I just writing, or am I telling a story?

Plus, why brain rot content might be the smartest thing you post all year!