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Oliver Buchannon
Tegan Lerm
Is this what the climate movement’s been missing?

Oct 13, 2025

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5 min read

Is this what the climate movement’s been missing?

Enter: social licence

Tegan Lerm
Tegan Lerm
What makes an influencer?

Sep 8, 2025

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5 min read

What makes an influencer?

Why everyday voices — not follower counts — shape culture and conversation...

Tegan Lerm
Tegan Lerm
Is niche storytelling the key to lasting advocacy?

Aug 25, 2025

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4 min read

Is niche storytelling the key to lasting advocacy?

Maybe, but it's not that simple...

Tegan Lerm
Tegan Lerm
Instagram and Google have jumped into bed together - here’s what it means for your brand

Jul 21, 2025

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5 min read

Instagram and Google have jumped into bed together - here’s what it means for your brand

Plus, Polaroid reminds us that AI is no substitute for real-life experiences

Tegan Lerm
Tegan Lerm
Do you really need another activism tee?

Jul 7, 2025

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7 min read

Do you really need another activism tee?

Plus, how the boys behind an NZ clothing label won the internet's collective heart on TikTok

Tegan Lerm
Tegan Lerm
Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.

Jun 23, 2025

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5 min read

Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.

Plus, do you need to delete CapCut?

Tegan Lerm
Jess Phillippi
Tegan Lerm, +1
Do I need to be on TikTok to target Gen Z?

Jun 16, 2025

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5 min read

Do I need to be on TikTok to target Gen Z?

Plus, how to convince your followers to do your job for you (kidding... kind of)

Tegan Lerm
Tegan Lerm
Am I just writing, or am I telling a story?

Jun 2, 2025

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4 min read

Am I just writing, or am I telling a story?

Plus, why brain rot content might be the smartest thing you post all year!

Tegan Lerm
Tegan Lerm

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