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- Is niche storytelling the key to lasting advocacy?
Is niche storytelling the key to lasting advocacy?
Maybe, but it's not that simple...
Tegan Lerm
August 25, 2025
“Targeted storytelling that speaks to niche audiences builds deeper trust, strong impact, and lasting advocacy — proving that relevance beats reach.”
This statement stopped me mid-LinkedIn doom-scroll — and for good reason. It made me think about the fragmented media landscape we’re navigating today. When algorithms feel stacked against us and posting online can seem like shouting into a void, the loudest message doesn’t always win.
But does relevance really always beat reach?
PS. Want to learn how to build and execute a social media strategy to capture attention, gain supporters and create change? We’ve just launched our Social Shift 10 week intensive and are exploring running a September 2025 intake. Interested? You can find our more here or book in a time to chat!