“Targeted storytelling that speaks to niche audiences builds deeper trust, strong impact, and lasting advocacy — proving that relevance beats reach.”
This statement stopped me mid-LinkedIn doom-scroll — and for good reason. It made me think about the fragmented media landscape we’re navigating today. When algorithms feel stacked against us and posting online can seem like shouting into a void, the loudest message doesn’t always win.
But does relevance really always beat reach?
PS. Want to learn how to build and execute a social media strategy to capture attention, gain supporters and create change? We’ve just launched our Social Shift 10 week intensive and are exploring running a September 2025 intake. Interested? You can find our more here or book in a time to chat!