4 lessons from Zohran Mamdani's viral campaign

Plus, the little wine bar that built a cult following before even opening its doors

Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.

Plus, do you need to delete CapCut?

Do I need to be on TikTok to target Gen Z?

Plus, how to convince your followers to do your job for you (kidding... kind of)

What does a consent campaign and billionaire break-up memes have in common?

Plus, the brand (cheekily) calling out sunscreen mis-information online

Am I just writing, or am I telling a story?

Plus, why brain rot content might be the smartest thing you post all year!

To meme or not to meme?

Plus, why you should start thinking about TikTok as a search engine.

Social Sync: Launching Monday 26th May