Instagram and Google have jumped into bed together - here’s what it means for your brand

Plus, Polaroid reminds us that AI is no substitute for real-life experiences

The internet is breaking my brain. But it’s also building our movements.

Plus, should you let the news cycle disrupt your content plans?

Do you really need another activism tee?

Plus, how the boys behind an NZ clothing label won the internet's collective heart on TikTok

4 lessons from Zohran Mamdani's viral campaign

Plus, the little wine bar that built a cult following before even opening its doors

Getting burnt in a PR crisis: Lessons from an SPF brand in protecting yourself against more than just sun damage.

Plus, do you need to delete CapCut?

Do I need to be on TikTok to target Gen Z?

Plus, how to convince your followers to do your job for you (kidding... kind of)

What does a consent campaign and billionaire break-up memes have in common?

Plus, the brand (cheekily) calling out sunscreen mis-information online

Am I just writing, or am I telling a story?

Plus, why brain rot content might be the smartest thing you post all year!

To meme or not to meme?

Plus, why you should start thinking about TikTok as a search engine.

Social Sync: Launching Monday 26th May